New visual identity and rebranding
For almost an entire century, A. Vogel has built a strong brand that represent respect, credibility, and a loyal customer base. Since 2020, Heyday entered a partnership with A. Vogel. The challenge was how to create awareness in an industry in constant growth, with new suppliers, rules and regulations and very set target groups. A. Vogel had a wish for rebranding as part of a strategic revitalization. Therefore, the focus was to form a connection between the target group and the brand both visually, conceptually, and verbally.
Heyday has created a timeless universe that supports A. Vogel’s core values both visually and conceptually. A strengthened online presence consisting of targeted communication of messages and knowledge on the website, on SoMe platforms and in newsletters has been a significant part of the revitalization, at a campaign level and in the daily content. As an essential element in the rebranding process, a new visual identity that expresses A. Vogel’s core values has been developed. The shopping experience has been enhanced by enriching the products, for example by adding the designers’ thoughts and historical references. This unique knowledge that is provided to the consumer supports the purchasing process with relevant knowledge about the product. Basically, the qualities of the products were highlighted with the vision of strengthening A. Vogel’s overall brand identity.
In the pipeline with A. Vogel is an optimization of UX and e-commerce with a focus on establishing a forum that meets the target group at their premises.