Become a sperm donor - European Sperm Bank
An Umbraco solution with optimization of booking flow
European Sperm Bank has previously had a number of donor recruitment websites in various WordPress installations. The prerequisite for this project was therefore to move these into one unified Umbraco solution to save internal processes - as well as to optimize the content and flows of the various websites in order to increase the recruitment of new potential donors.
We have optimized the internal workflows in one complete Umbraco solution with a modular grid. This has resulted in easier internal maintenance and development of the website as well as ensured the possibility to create theme specific landing pages connected to various marketing campaigns. Additionally, we have developed a new signup format which enhances the user experience by using an easy, navigable and clickable flow that only presents the most essential information to the donor. The entire website and the signup flow is designed to optimize conversion and is made from statistical SEO and data that ensures the best setup in relation to search engines, valid tracking of user behavior, and provides the best possibility for continuous adjustment and optimization of the site.