Better Energy
New website with focus on storytelling
The challenge
Better Energy is a niche business with a set of values firmly grounded within investment and construction of solar power parks focusing on sustainable energy. They have a lot to tell, and the challenge was to limit content on the website by making it short and precise. The original website needed an update and lifted towards a new, visual level with beautiful images, lively videos, and strong colours. With the target audience in mind, complex material such as numbers, information and cases had to be made readable and manageable.
The solution
The solution is based on Better Energy’s visual identity, which was developed in 2017 to ensure streamlining of the company’s overall graphical expression. The website is a well executed B2B-solution where a new, dynamic universe unfolds to the user, and strong colours are put into play to underline the lively identity. First and foremost, the website is user-friendly and aimed to be accessible from all over the world since Better Energy is a large, international company. The site appears professional with graphics and colours, which support Better Energy’s values while videos and images are contributing to creating a lively and also immersive universe.
The website is based on an Umbraco-solution, which firstly makes it easy for the client to maintain and update the website internally but it is also provides framework for well-developed transitions and movements made in frontend and backend. The aim with the frontpage is to tell Better Energy’s story through storytelling and communicate that Better Energy is more than just solar power.
The website has been noticed by differentiating itself from the ordinary B2B-solution, as here the approach is to inspire and make the users want to become a part of Better Energy. Responses on the site have been positive, and future actions are already being planned. T
he cooperation around the website was characterized by a good dialogue with confidence that Heyday was able to lift the task to the fullest.
Visit the site here: www.betterenergy.com
