New website with focus on storytelling
Better Energy is a niche business with a set of values firmly grounded within investment and construction of solar power parks focusing on sustainable energy. They have a lot to tell, and the challenge was to limit content on the website by making it short and precise. The original website needed an update and lifted towards a new, visual level with beautiful images, lively videos, and strong colours. With the target audience in mind, complex material such as numbers, information and cases had to be made readable and manageable.