New user friendly website for Earth Control®

The challenge

Earth Control® is a brand owned by System Frugt A/S. Earth Control® has a green mission and wants to make it easy and inspiring for the target audience to enjoy natural, healthy products in a modern, busy everyday life. Their assortment consists of nuts, seeds, dried fruits and berries – as topping for salads or breakfast and as a snack between meals. Therefore, Earth Control® wished for a new website that both reflected the brand’s mission and visual identity, but also tells product stories in a user friendly, relevant and inspiring way.

Visit the website: www.earthcontrol.dk 

The solution

Not only has the final solution become a more modern and user friendly website, but it is also a digital platform that is widely used as an inspiration for customers through recipes, information, nice visual elements, and Earth Control® product stories.

The website is based on an Umbraco-solution, which makes it easy for the company to maintain and update the website internally. Furthermore, extremely elegant design forms the framework of the website, which matches Earth Control®’s values, DNA and other visual elements such as store materials and packaging design. A thorough UX-effort has made the website more intuitive and user friendly to navigate, since visitors are now able to filter their search and find preferred products and recipes easily. Lastly, the story of Earth Control® has come to live, while the transparency of the products’ origin, processing and preparation is easy to see through.

Visit the website here: www.earthcontrol.dk