The challenge
European Sperm Bank is a company with a mission to make a significant change for childless parents with a complete e-commerce solution as the focal point of the customer journey.
Since the customer journey is long and emotional, the primary challenge around this website has been the degree of involvement of the users. Therefore the main focus has been to map out the entire user journey and create a website that supports this issue and forms the basis for inviting people within and eliminating possible doubts about the decision. We have managed to identify the different content areas that could slow down the customer journey. Especially in relation to doubts that may arise in the pre-decisions of the entire process – do we really need a donor, how do we choose a donor, and is it possible to use the same donor in the future?