European Sperm Bank
An e-commerce solution for people
We have created an e-commerce solution that answers all the doubts and questions that may arise with the target audience along the customer journey. Communication between the parents and the child is the main focus and that helps answer the questions that might appear later in life. The solution is about people and we have therefore focused on PDP and created an emotional design concept that ensures a humanization of the purchase with a focus on the donors’ profile pages.
The structure of the website emphasizes the customer journey. The visual expression corresponds to the feeling that the users are embraced by when they enter the website and have removed all doubts about the decision. A comprehensive UX effort has focused on minimizing the experience of restrictions and instead emphasizing the opportunities the users have when it comes to buying and subsequent processing
Visit the site here: https://www.europeanspermbank.com/da