Formuepleje
New fintech app gives a quick overview of investments
The challenge
Formuepleje wanted an app for iOS that could give the users a quick and manageable overview of their financial investments and news on financial markets. The customers should have the opportunity to get updated on their investments anytime, and anywhere. The fintech app should also be accessible for people who weren’t investors in Formuepleje, and the app should also be free to download.
The development in the financial markets is always changing fast, and that is why the users need to keep up with the changes in the inner value of the different funds no matter time and place – this is where the need for the fintech app occurred.
The solution
The solution became a native app for iOS which has a range of useful features. First and foremost, it is possible to read the news and read updates in the development of the financial markets. It is something that appeals to a broad audience – also the ones that do not invest in Formuepleje. It is also easy to contact an adviser or an employee at Formuepleje through the app and at the same time sign up for events.
The app also contains an overview of Formuepleje’s different departments and updates on courses on Formuepleje’s funds in real time, which is especially relevant for investors. The users are also able to create a favorite list, so they in an easy and manageable way can follow how their investments are performing over time. With a few clicks, the investors can see what is happening in the financial market and it is crucial for an audience who always is on the move and low on time. And for the users with a lot of time, it is possible to immerse in the financial changes of the market.