Digital fundraising campaign

Solution

We have invested heavily on several fronts in Kirkens Korshær’s fundraising campaign, including:  internal activation of fundraisers, ready-made and easily accessible content-package to PR, new strategy and conceptualization of the campaign's message on website and Social Media. The fundraising campaign has been made digital via a new user-friendly landing page. The inspiring content supports the visitor to immerse in the universe and read more about the campaign and the message itself, thus getting better insights into why it is important to donate. The page was furthermore a platform for Danes to donate, and also to create their own digital fundraise to share with friends, acquaintances and family on Facebook. Prior to the launch of the campaign, we created a dissemination campaign aimed at activating as many internal as well as external collectors as possible. This was supported by the campaign's overall message “Home for the Homeless” with  authentic stories from two former homeless people from Aarhus through video, images and audio. The campaign has been on various social media including Facebook, Instagram and Youtube as well as outdoor print in Aarhus. In total, the campaign received 877,941 exposures on social media, 200 fundraisers and a collection of DKK 624,373.