Heyday increases the revenue of Landal GreenParks’ from organic traffic with 126 % in less than a year.
In relation to the sale of Dayz to the Dutch holiday park Landal GreenParks, Dayz changed their name to Landal GreenParks in the new year of 2017/2018. At that time, Landal GreenParks was an unknown brand on the Danish market and needed assistance to create awareness of the brand and their holiday parks in Google’s search engines. Landal GreenParks wanted help to regain the organic traffic that Dayz had built through the years with increased visibility with the users as a result.
The solution for Landal GreenParks was, that Heyday as the first thing completed an SEO audit of their new website to find any issues that could prevent Landal GreenParks in getting found on the most important search terms when the users searched for vacation in Denmark. Heyday has afterward made an ongoing analysis of the website to be ahead of technical issues continuously.
Besides, Heyday implements thorough search word analysis to find exactly those search terms and subjects that can enhance the visibility and guide the customers into their website. Gap analysis of the competitors also helps us finding search terms where the competitors are more visible than Landal GreenPark. In this way, we got input to new content on the site and we were able to get into a battle with more established players.
Besides optimizing the visibility of every holiday park, we also work purposefully to create new and valuable content to catch broader searches like nature experiences, amusement park, attractions, and much more. The new content on the website will be gathered in so-called pillars and cluster sites so Landal GreenParks can collect the SEO value on the pillar sites, which will now rank even better in Googles search engines.
Heyday also analyzes every single search subject to find the right length and the best content of texts for the website. Heydays copywriters will afterward write content for the site.
increase in the revenue from organic traffic
increase in the average location of the tracked search words
improvement of visibility of the tracked search words
Heyday started the SEO collaboration with Landal GreenParks in April 2018 and in less than a year we could see a significant effect of our strategy and work with SEO for Landal GreenParks. The revenue from organic traffic has increased by 126 % within a year.
Also, the average ranking of all tracked search words is improved by 47 %. It has meant that the total of Landals visibility is enhanced by 18 % and that the number of visitors is now higher than on the old site.