This is how Heyday increased Nemprint's digital visibility with 400%
At the end of 2017, Nemprint got a new website and as a consequence Nemprint experienced a decrease in ranking on Google. Nemprint wanted to change the negative development and improve traffic and conversions from organic searches. Nemprint also wanted to improve its Google Ads performance and hoped to achieve a better effect by gathering both SEO and Google Ads at the same business partner.
Heyday completed an SEO audit, that made us capable of improving the technical SEO issues that we found on the site. Heyday also tracks Nemprint’s most important search words, just as we also work systematically with the improvement of the text content on the site, and we are in charge of writing Nemprint’s SEO texts. Finally, we worked with enhancements of the site titles, H1 headlines, meta descriptions, and internal backlinks. We continuously keep an eye on technical issues on the site and adjust any occurred issues that affect the SEO performance.
To improve Nemprint’s Google Ads performance, Heyday analyzed the setup of Google Ads and found several improvement options. The analysis also showed potential by updating and adjusting advertising texts for Nemprint’s most important search words. The strategy of bids was also reviewed to secure the lowest cost per click.
On Google Ads, we could take advantages of the new SEO texts that Heyday produced. In this way, we achieved better quality on the landing pages and final but not least a better quality score which resulted in a lower cost per click.
increased revenue from organic traffic
increased revenue from paid traffic with a lower spend
The result of our SEO effort showed in the tracked search words. The average ranking of the tracked search words is, in the period, increased with 84 % and today Nemprint is ranked in the top on their most important search words. The organic visibility of Nemprint has also grown a lot in the period of the tracked search words. The visibility is actually increased with nothing less than 400 %.
Our SEO result is measured on the sales from organic searches. The revenue from organic traffic is increased by 28 % from 2017 to 2018.
The result of Heyday’s systematically work with Google Ads shows on 7 essential business critical parameters including the number of clicks, click through rate, cost per click, conversion rate etc. all in which are improved a lot. The revenue is increased by 51% while we have managed to reduce Nemprint’s Google Ads spend. This has caused a significantly improved ROAS.