Super Dæk Service
Heyday makes Super Dæk Service grow on all SEO parameters
The challenge
Super Dæk Service wanted to enhance their visibility on Google as well as position themselves as experts on the area when Danish car owners search for their core services within tires and auto repair service.
The solution
Heyday analyzed and researched which questions the users searched for in Google. These questions could be used for relevant FAQ content on Super Dæk Service’s website. Every question had their own site and, in that way, we could create targeted sites for the user’s questions. These sites were optimized on the URL address, H1 headlines, site titles, and content. From every FAQ site we ensured internal links for other relevant sites, so ensure a better ranking on Google.
Also, with the targeted FAQ sites we worked out targeted auto repair sites for the different car brands like Toyota, Ford, and Skoda. This new targeted content supports Super Dæk Service’s visibility and shows the customers, that Super Dæk Service is experts within all car brands. These new content sites have given great internal links to Super Dæk Service’s category sites and thereby made the ranking on these even better.
Finally, we continuously monitor and enhance the site’s technical SEO performance so everything is up and running on the site and nothing does not prevent a high ranking in Googles search engines.
more visitors from organic traffic
more page views from organic traffic
enhanced visibility across the most important search words
improvement in the average ranking of the most important search words
faster page speed
lower bounce rate on the site
The result
The result of the SEO effort shows on six different important KPI’s that are all significantly enhanced compared with the year before. Super Dæk Service has become much more visible on the customers' questions and appears to a greater extent, as the most credible experts of the business. A large number of FAQ sites and car brands sites also ensures that Super Dæk Service is side by side with the customer from the beginning of their digital journey. And finally, the increased visibility also means both more visitors, higher quality of the visitors, and more page views on Super Dæk Service’s website.
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