The solution
It was clear that the products should stand out on the new website. But it was still important to inspire the users through recipes. A process began that had to incorporate the smaller sub-brands to Tulip to support their umbrella-strategy. Ultimately, this was going to create a stronger brand.
It was also crucial to develop a website with a flexible structure, because Tulip wanted to make ongoing changes on the site in relation to campaigns etc. Umbraco was used as CMS solution because of its high level of usability was the most beneficial in relation to this case.
