The challenge was clear and defined: Heyday was going to develop a brand-new website for a major international client called Vikan. The new website was going to make it easier to do business, meaning that data should be dealt with, in a more intelligent way. Therefore, the collaboration between Heyday and Vikan has developed into a more strategic process where Heyday’s role is much more than just being a digital agency
Vikan is represented is 45 countries and has a prolific international profile. In several years, Heyday has been maintaining their overall communication as a full-service partner. A digital process began based on the insights already gathered and the website is now capable of managing large quantities of data. Furthermore, the website has integrations to a PIM-system that Heyday has played a major role in developing.
The website is now easy to maintain and the data is always updated. Different features are in close collaboration been developed, latest a catalogue generator that serves the users in a hands-on-way. Besides, a constant UX-focus has increased the usability of the website enormously.