The solution
To accommodate this project, it was necessary to change all materials - both physical and digital - to communicate this new visual identity. A bold yellow color, a simpler appearance with focus on quality and a step up to being a nice renovated hotel chain where the price is right was part of the process.
Heyday has developed everything from folders, blogs, new logo, concept guideline and more. All these elements are now creating a clear identity that can position the hotel chain as wanted.