The collaboration between Heyday and Zleep Hotels began because Zleep Hotels wanted to increase awareness and communicate that they were much more than only low budget hotels. The challenge was to create a brand-new visual identity creating coherence in the communication. Furthermore, Zleep Hotels wanted to differentiate themselves in a market with dominating competitors.
To accommodate this project, it was necessary to change all materials - both physical and digital - to communicate this new visual identity. A bold yellow color, a simpler appearance with focus on quality and a step up to being a nice renovated hotel chain where the price is right was part of the process.
Heyday has developed everything from folders, blogs, new logo, concept guideline and more. All these elements are now creating a clear identity that can position the hotel chain as wanted.