In the preliminary phase, we manage both the creative and the practical. Based on your demands and expectations for the complete advertisement film we brainstorm on a concept and a style for the film. This is also where we create the storyboard and find actors and locations. All of this is happening in dialogue with you so we can ensure to make precisely the tone and visual style, that you want.
No location is too strange or far away, and we are happy to pack the film equipment and jump into the car or a plane if necessary - basically, everything is possible. And we also make sure to negotiate some favorable contracts with the actors so you can use the film in the time period you want. You can safely leave all about rights to us because with years of experience we know the pitfalls and where to pay extra attention.
In this phase, the creative and the logistic preparations fall into place on location. We always strive to have the most effective production phase as possible – and we can do so because we have all resources in-house. When the photographer, instructor and film editor can plan the takes and scenes in smooth collaboration it makes the work process easier and we avoid wasting time on set and in the editor room.
When the recordings are completed our experienced editors, start doing their magic in the editing room and transform the raw material into a complete and stunning advertisement film. Actors, locations, and lines are just half of an advertisement film - the rest of the film's expression lays in the way it is cut and edited. That is why the right cut can make some simple raw material into something great, like a color grading or a sound design have the power to change the mood in an advertisement film.
In the post-production of your advertisement film, we will have an ongoing dialogue with you, so the result lives up to your expectations. And it is not uncommon for us to invite our partners into the editing room if any particular wishes and demands only can come to life if everyone is gathered. While the production is in progress, we will be sending you sections of the film, and you will be able to send back feedback. In this way, we ensure that you end up with an advertisement film that matches your thoughts and ideas.