Get awareness with banner ads
A web banner is one of the oldest marketing forms on the commercial internet and even though plenty of new advertising options have occurred, the banner is still a good choice for many types of companies. It is important to know that banner ads are a part of a branding strategy rather than a way to generate sale. Banner ads are used to create visibility and attention, and with the right set up your message and the acquaintance of your company can reach thousands of potential customers. Therefore, banner advertising is an important part of a thorough and efficient marketing strategy.
3 good reasons to use banner advertising
Possibility for personal banners
Google Display Network as primary source
Banner advertising is often handled with help from Google Ads where you advertise on Google Display Network, which is an advertising network consisting of more than 2 million sites that reaches 90 % of all internet users in the world. It also gives the opportunity to segment your target audience based on different parameters such as context, demographics etc., and this way aim the ads towards your target audience. Through Google Display Network your banners will be shown on a large number of different news sites and various commercial sites such as i.e. jyllands-posten.dk and dba.dk.
Aim right with retargeting
With well-segmented banners your company’s messages will reach internet users, who have shown interest in your products or services, or who have visited your website earlier without converting.This discipline is called retargeting and is basically about exposing your banner ads for users, who for example have visited your webshop and potentially put items into the shopping basket but have left the site without doing further. With retargeting the users will see your ads when they navigate a new site i.e. ekstrabladet.dk, and this way your company will stay top of mind with the potential customers, who are most likely to convert.
Heyday has the experts within banner advertising
At Heyday, our traffic experts have many years of experience with banner advertising. We know what it takes to achieve success with banner ads, and we gladly help with both planning, set up and execution of targeted banners. We track and report continuously on our banner ads, thus we become wiser all the time. This way we are able to regularly optimize our performance and establish sharp messages through banner advertising.
Other than Google Display Network we also use other providers such as Adform and PlayAd to ensure the highest possible quality and efficiency. By using different providers for banner advertising we ensure that our customers’ messages reach as many different consumers on as many different medias as possible.
We have managed banner advertising for both small and big businesses, and thereby we have gained great experience: We know what works and what does not work. This way we guarantee the best possible effect and that your marketing budget is not wasted.
Contact us today and learn more about how we can help you with banner advertising.