On page optimizing
When the site works technically, we can start to optimize the pages for your important search words. On page SEO is about all the things that you, or you in cooperation with Heyday, can change on your website. We will go through your page titles, H1 and H2 headlines, URL-web address, meta descriptions, ALT tags and much more.
We also analyze your most significant competitors, and we will make recommendations for the amount of content each page should contain for you to get ahead of your competitors.
Off page optimizing
Once all the technical and on page content is recognized, it is a good idea to start looking at off page optimizing. Off page optimizing is everything that does not take place on your own website.Primarily, it is about link building. Link building is considered by Google as a kind of recommendation of the site, from another site. If there is a high number of credible and relevant sites that recommend your page, the value of your site will be raised in the eyes of Google. An example of relevant sites could be your supplier and partner. Heyday always recommends link building of high quality instead of link building of high quantity.
You also need to be aware of whether there are sites with no or low credibility that link to your site. These links can actually decrease the value of your site. That is why Heyday always recommends doing a thorough backlink audit so that we can tell Google not to pay attention to these "bad" backlinks.
Start with a thorough SEO audit
Are you in doubt as to whether your website performs optimally in relation to SEO? Then order a SEO audit where our experts prepare a complete analysis of your site’s challenges and issues and they will also tell you how it can be solved.”