SEO

SEO - get more organic traffic

One of the absolute most efficient tools within online marketing is SEO (Search Engine Optimization). The purpose of SEO is to generate more organic traffic to your site and also make sure the content of the site i relevant based on your users’ searches. But having a good, long lasting search engine optimization is a multifaceted task that both require technical details, analytic tools, general business understanding and last but not least good content. At Heyday, we can help your company with all the different aspects of managing SEO.

The search word analysis

Prior to any SEO-related task is the search word analysis. This is where we decide which search words are most relevant for you to be found based on: how many searches exist on this particular word, and do these searches generate conversions? This is also where we find out how tough the competition is - how many other companies want to be found on this same word? If the competition is tight, it requires higher demands for your content. If you own a niche-business or a very specific product, the right SEO-effort can provide excellent opportunities for a favorable allocation in Google’s search results.

The search word analysis also gives you a clue on how to optimize the text on your website, and which subjects you can write about on your webshop, blog or your newsfeed with great advantage. Writing is an unavoidable necessity for efficient SEO, so when the search word analysis is ready the next step is to implement the search words to your existing content or writing completely new texts. Heyday obviously helps producing relevant, search engine optimized content.

On page optimizing

When the site works technically, we can start to optimize the pages for your important search words. On page SEO is about all the things that you, or you in cooperation with Heyday, can change on your website. We will go through your page titles, H1 and H2 headlines, URL-web address, meta descriptions, ALT tags and much more.

We also analyze your most significant competitors, and we will make recommendations for the amount of content each page should contain for you to get ahead of your competitors.

Off page optimizing

Once all the technical and on page content is recognized, it is a good idea to start looking at off page optimizing. Off page optimizing is everything that does not take place on your own website.Primarily, it is about link building. Link building is considered by Google as a kind of recommendation of the site, from another site. If there is a high number of credible and relevant sites that recommend your page, the value of your site will be raised in the eyes of Google. An example of relevant sites could be your supplier and partner. Heyday always recommends link building of high quality instead of link building of  high quantity.

You also need to be aware of whether there are sites with no or low credibility that link to your site. These links can actually decrease the value of your site. That is why Heyday always recommends doing a thorough backlink audit so that we can tell Google not to pay attention to these "bad" backlinks.  

Start with a thorough SEO audit

Are you in doubt as to whether your website performs optimally in relation to SEO? Then order a SEO audit where our experts prepare a complete analysis of your site’s challenges and issues and they will also tell you how it can be solved.”