Google expands the size of text ads

New sizes for Google Ads

In 2016 Google launched extended text ads for Google AdWords, making both the ads and the possibilities of advertising grow significantly. And since then both the consumer's devices and their demands for specific search results have become stronger. Therefore, Google has enhanced and extended text ads even further by adding an extra headline and subject line to all Google Ads extended text ads.

What does this mean?

This change means that you as an advertiser now will be able to make three headlines on each 30 character. And as an extra subject line has been added, the ads can be almost twice as big. At the same time, Google has chosen to expand the subject line with 10 characters so now there are 2 x 90 characters to use. This will, undeniably, mean an increase in exposures and higher click rates, as you now have more options to deliver the information that the customer requires. Google’s surveys actually show that the new and bigger ads get 15% more clicks than other advertising formats.

What will happen to my current ads?

The new actions do not mean, that ads in an old format disappear or that Google favors the new and extended ads. The small ads will lose their power, as the advertisers are starting to notice the new and extended possibilities. Do you consider to update your ads, now is a good time to do it.