By Lea Kruse, project manager
Heyday launches new website in collaboration with Earth Control®
Ultimo August 2018, we went live with www.earthcontrol.dk – a brand new site based on an Umbraco-solution, which makes it easy for the customer to maintain and keep the website updated.
Through the past years, Earth Control®’s identity and mission has been updated, and this meant that the digital platform was outdated and needed an optimization on several parameters. The company wished for a modern and user friendly website, which did not only make it easy for the users to navigate, but also inspiring them to use the selection of nuts, seeds, dried fruits and berries in their everyday life – as topping for salads or breakfast and as a snack between meals. In other words, we wanted to give the users a better experience online, which could frame the good stories and values that the brand Earth Control® accommodates.
What does it mean for the users?
Users of the new website can explore a natural, elegant universe, which conceptually provides inspiration for using Earth Control®’s products, but also makes it easy to navigate the site through relevant filtering and categorizing of both products and recipes. With strong visual design og thorough UX-effort, the website is presented in an elegant and modern way to match the brand’s values and identity, as well as meeting the user’s needs when they visit digitally.
Who is Earth Control®?
Earth Control® is FMCG brand owned by the company System Frugt A/S, which is a market leader in the category of nuts, seeds, dried fruits and berries, and is the supplier for grocery stores across Nordic markets. Earth Control®’s mission is to make it easier for the target audience to succeed with green, healthy, and more natural flavors.
Visit the website here: www.earthcontrol.dk