A new universe for popular children’s clothing company

The well-known patterns from Småfolk get a new webshop

Heyday has initiated a new collaboration with the children’s clothing company Småfolk which is known and loved by families with children throughout the Nordic countries, for their colorful and preferably OEKO-TEX-certified clothes for children and babies. Småfolk needs a contemporary e-commerce solution with a simple and beautiful/aesthetic design that matches the brand’s high quality.

The solution is a design upgrade and an elegant webshop that is easy to navigate for the visitors and flexible to update by Småfolk, as new collections see the light of the day. The site is of course adjusted for mobile use as well, in order to give the visitors the best experience possible, regardless of which device they use. At Heyday, we focus on creating a design that guides the visitors and makes it easy for them to find related products or clothes within a specific theme. Therefore we want to optimize the product display and filtering possibilities while using the potential for displaying related products. The solution is developed on Umbraco CMS and integrated with Ucommerce to handle e-commerce functionality.